Social Media Manager

Social Media Manager Responsibilities:Formulating high-quality written and visual content for each social media campaign.Focusing on set KPIs and optimizing towards them within each campaignWorking with internal Design Teams to ensure creative briefs are clear and assets are delivered on time, with clear testing strategiesUpdate social media content across all channels and engage with customers and followersUse social media marketing tools such as Buffer and HootsuiteMonitor and analyze social media trendsAnalyze customer expectations according to past social media activityInteracting with external partners to stay on top of campaigns delivery and performanceDevelop Social media strategies to meet KPIs and KRAs for campaignsPost-campaign performance analysis and evaluation, looking for opportunities to improve processes and insightsEstablish relationships with social media influencers and develop a strong network and brand awarenessCommunicate effectively to all stakeholders including senior management and content writersRunning company social media advertising campaigns.Building a social media presence by maintaining a solid online presence.Respond to all customer service queries received via social media platforms.Coaching Social Media Executive/s on content creation best practices.Collaborate with Marketing, CRM and Product Development teamsSocial Media Manager Requirements & SkillsExperience as a social media manager or a similar roleHave a good eye for engaging and response generating creative.Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Telegram, TikTok, YouTube, etc.Excellent verbal and written communication skillsCraft engaging contentStrong social media marketing techniques to increase brand awareness and impressionsUnderstanding of SEO and web traffic metricsGood understanding of social media KPIsAbility to work remotely, independently and as part of a teamAbility to work on multiple projects simultaneouslyTeam player and great managerial/leadership skillsCritical thinker, Goal/Result driven and problem-solving skillsGreat interpersonal, Organizational, Time Management and presentation skillsLocation:AccraEmployment Type:Full TimeSalary Range:Attractive