TheSenior Communications Officerrequires one to develop & execute a creative and strategic communications plan to supportAfrican Trade Insurance Agency (ATI)’s Business Strategy. The strategy is aimed at expanding ATI’s African membership base and market share and extending ATI’s reputation within strategic markets.
GRADE:PS3
DEPARTMENT:Communications
REPORTS TO:CEO
SUPERVISION:Communications Officer & Bilingual Administrative Assistant
PURPOSE:
The incumbent is responsible for the overall management of the ATI’s brand. This involves reputational management, marketing and public relations activities.
PRIMARY RESPONSIBILITIES:
Manage the department’s annual and AGM budgets;
Create and implement an annual communication strategy;
Manage the production and distribution of reports, presentations, press releases and announcements produced by ATI;
Write and edit press releases, in-house newsletters, presentations, speeches, articles, promotional material and annual reports;
Produce ATI’s annual report, which includes coordinating input from management and all stake- holders and production;
Work with HR to create an internal communications plan that will incorporate targeted messaging to help foster an environment of transparency and unity;
Plan and implement PR campaigns;
Act as the company’s spokesperson when required;
Media management - develop and maintain good working relationships with the media, including domestic and international newspapers, magazines, radio and television;
Expand media database to include contacts at top-tier international media outlets;
Work with the Underwriting and relevant departments in reviewing, updating, and producing marketing brochures, handouts, and multimedia and digital products;
Answer enquiries from individuals, journalists and other organizations; and
Manage organization of special events, such as ATI’s annual international Roundtable, AGM-related activities, office launches, workshops, press conferences and exhibitions.
PERSON SPECIFICATIONS
Academic Qualifications
Master’s degree in Communications, Marketing, Public Relations or related field
Bachelor’s degree in Communications, Marketing or Public Relations or related field
Professional Qualification
Professional qualification in Communications, Marketing or Public Relations
Experience
Minimum eight (8) years of relevant full time professional experience in PR and communications work
Experience working in an international financial institution, an investment insurance environment and a multi-cultural environment will be an asset
Skills and Attributes
Knowledge and experience in marketing;
Demonstrated ability to synthesize complex issues into clearly written articles, speeches and press releases;
Demonstrated skills in creating and implementing communications strategies in large institutions; and
Experience in designing and implementing short, long-term strategic marketing and/or PR plans.
The successful candidates must have suitable qualifications, experience and attributes as indicated under each job description. The roles requires excellent communications skills in written and spoken English. Knowledge of French and an ability to work in a multi-cultural environment, will be an added advantage.
ATI offers a competitive salary and benefits package and a collegial working environment commensurate with other multilaterals. ATI reserves the right to not make an appointment to the above vacancies, or to make an appointment at a slightly higher or lower grade, or to make an appointment with a modified job description. ATI will only contact those applicants who are being actively considered for an interview.
RECOMMENDED FOR YOU
13 Reasons Why Your CV Will Get Rejected By RecruitersHow To Write A Perfect CVHow To Write The Perfect Cover LetterSmart Ways To Answer Standard Job Interview Questions
