Sales And Marketing Manager

Job Summary
We are looking for a highly motivated individual with rich experience in the marketing of educational and/or technology-related products.
Minimum Qualification:
Degree
Experience Level:
Management level
Experience Length:
5 years
Job Description
Candidate must be able to:
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
2. Deploy successful marketing campaigns and own their implementation from conception to execution.
3. Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
4. Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
5. Build strategic relationships and partner with key company’s players and customers.
6. Prepare and monitor the marketing budget on a quarterly/ annual basis and allocate funds wisely.
7. Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
8. Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
9. Analyse consumer behaviour and adjust advertising campaigns accordingly.