Marketing Officer

Job Summary
The Marketing Officer is to oversee the company’s marketing campaigns and play a key part in communicating the organization's marketing message.
Minimum Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
3 years
Job Description
Duties
Plan, prepare and manage the publication and distribution of publicity materials
Devise marketing campaigns
Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
Represent the company at events
Undertake market research and establish the best way to reach target groups
Write, edit and proofread marketing material for use in different channels
Oversee and update the website(s)
Develop and communicate through the organization’s CRM (Customer Relationship Management) system
Coordinate with outside agencies, for example, designers, to produce marketing material such as stationery and web pages
Analyze the impact of marketing campaigns and prepare measurement reports
Write press releases and communicate with the media

Qualification/Experience
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities