Digital Marketing Officer

Job Summary
As an advertising agency, we are looking to hire an experienced Digital Marketing officer to work with.
Minimum Qualification:
Others
Experience Level:
Mid level
Experience Length:
1 year
Job Description
Responsibilities
Oversee the social media strategy for our clients
Develop and manage digital marketing campaigns to raise brand awareness.
Setting up and optimizing Google Adwords
Utilize a range of techniques including paid search, SEO and PPC.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
Devise strategies to drive online traffic on the websites.
Track conversion rates and make improvements to various websites.
Responsible for planning and budgetary control of all digital marketing.
Evaluate customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital
marketing.
Instrument conversion points and optimize user funnels

Required Qualification, Skills and Competencies
Previous experience in a similar digital marketing role.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in setting up and optimizing Google Adwords campaigns
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends)
Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform and motivate
Experience managing PPC, SEO and affiliate programmers.
Experience in eCommerce, email marketing and social media
Setting up and optimizing Google Adwords