Digital Marketer

Job Summary
Develop digital marketing communication for the brand with the localized social media strategy
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Job Description
Oversee the social media strategy for the brand;
Develop and manage digital marketing campaigns;
Manage online brand and product campaigns to raise brand awareness;
Manage user community to improve brand image via words of mouth
strategy;
Utilize resources of media, bloggers and KOLs to improve brand
awareness and brand image;
Responsible for planning and budgetary control of all digital
marketing;
Seek for win-win co-branding cooperation in digital marketing field;
Evaluate customer research, market conditions and competitor data;
Plan and execute online marketing events;
Develop public relations strategies for current and existing products, launches, and promotions
Manage content team to produce relevant, compelling social media
updates with links to products or promotions.
Manage media buy activities for media campaigns.
Serve as the public face of the company at interviews and press
conferences.
Organize and manage events such as Launches, promotional events,
press conferences, tours, visits, and exhibitions.
Analyze media coverage; develop responses when needed.
Create and manage PR budgets, deadlines, objectives, and schedules.
Develop monthly, quarterly and annual PR and Digital activity reports.
Keep annual calendars of events, targets, and activities organized.
Collaborate and Manage Agencies during campaign activities to ensure maximum benefits organization