Reserve Account Manager - Guinness Ghana

Reserve Account Manager - Guinness Ghana

Guinness Ghana


Reserve Account Manager - Guinness Ghana


Details of the offer

Luxury spirits category is in growth, reflecting global trends for consumers to buy less but better quality. With a general trend toward premiumisation and limitations on volume growth within a mature market, premium brands are key to unlocking future value growth for the company.
Our premium spirits range represent a strong growth and profit opportunity for Diageo and our Reserve customers, and there are ambitious targets in place for F20-25. There is a need to continue to build market share with competitive and effective trade and marketing strategies

About the role?
In the highly influential top-end On-Trade venues, which are the heartland of the premium spirits world, you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives. You will support our key accounts in order to deliver the profit, volume, sales driver and Diageo brand building objectives.
Based in Accra you will be looking after some of Ghana’s most exciting venues, along with some key customer groups. You will play a key part in Ghana’s Reserve team, overseeing one of our most visible and highly adaptive territories.

Top 4 functional capabilities for this role:
Relationship management
Strong ownership of the senior customer relationship through effective negotiation, persuasion and conflictmanagement/resolutionskills

Skilled in developing customer collaboration and commitment at all stages of the value chain and ability to negotiate to achieve value

Creates the conditions for an amazing relationship with the customer through great cross-functional behaviors and ways of working

Externally focused Commercial Strategy Development and execution
Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercial plans

Unlocks consumer and shopper insights to generate breakthrough performance

Champions compliance and ethics in business delivery

Development and delivery of customer plan
Ability to understand customer requirements and match these to specific Diageo propositions

Makes proactive and reactiverecommendationsin order to beat the competition

Highly analytical and curious, always looking for opportunity with the ability to search and spin proactively within and outside channel

Brilliant Execution
Mastery in the deployment of programmes and tools that maximize sustainable profit for the territory including trade terms, pricing strategy & promotional effectiveness

Able to identify and prioritize highest value creating activities and role models RAPID approach to swift, effective decision making.

Effectively balances short and long term performance goals in planning, execution and evaluation of activity

Develop and execute consumer and customer JUBP with defined customers, aligning these to brand and channel objectives

Effective Time Management and ability to work autonomously at times on multiple projects or initiatives

Working closely with customers and internal stake holders to build Qtrly, half yearly, and annual business reviews as required

Ensure execution of trading terms

Drive and develop a high performing team culture, Embed capability training and coaching plans

Represent Brand Diageo professionally and authentically

Qualifications and Experience Required:
College graduate with 4+ years of experience

Industry knowledge of premium brands within the liquor space

Strong commercial acumen to understand where best to invest brand/trade funds to maximise ROI

Highly skilled in fostering commitment through negotiation skills, resolving conflict and creating collaborative relationships

Good understanding of distributors, key customers and competitors: their businesses and their shoppers / drinkers

Passion for luxury goods marketing and understanding of marketing principles in this area (experience in luxury industry preferred)

Superior presentation and communication skills

Understanding of Ghana’s influential venues and reserve products is beneficial but not essential

Distributorexperience/managementa plus

Expected to be extremely self-motivated and goal-oriented

Strong organizational, communication and influencing skills are required

Experience in developing sustainable high performing teams or someone who passionate about the success of others and ready to lead into a leadership role (we take coaching of others seriously, so you will need to be a born leader).

Experience in building and executing robust field sales strategies

Outcomes focused individual with tangible results to back it up

Proven track record in recognizing commercial opportunities

Confident in handling variety of technology applications

Proven track record in delivery of commercial metrics and sale growth initiatives

Highly numerical with experience in development of profitable customer propositions

Comprehensive understanding of key commercial measures

Experience of engaging cross functionally and with senior leaders within organization

Understanding of productivity measurement and reporting systems.

An ability to build and leverage relationships with customers supported by proven negotiations skills capability

Good numerical ability and understanding of financial measures

Ability to structure and present compelling commercial arguments

Excellent verbal communication and personal organizational skills

Your approach:
Able to motivate and energise through vision and goals setting

Positive and with an abundance of energy

Relationship focused person

Commercially savvy

Strong values and integrity within a customer first approach

Ambitious and opportunistic

Our commitment to inclusion and diversity:
Diageo is committed to building a workplace culture that values inclusion and diversity. We actively promote the employment of people of diversity groups.

13 Reasons Why Your CV Will Get Rejected By RecruitersHow To Write A Perfect CVHow To Write The Perfect Cover LetterSmart Ways To Answer Standard Job Interview Questions

Source: Jobsearchgh



Senior partnership manager at aza

16 Apr 2021 Senior Partnership Manager at AZA Recruit candidates with Ease. 100% recruitment control with Employer Dashboard. We have the largest Job seeker...

From Aza - Greater Accra

Published a month ago

Marketing & communication manager

Job SummaryNAYA Naturals Limited is seeking an engaging, creative and organized Marketing Manager who will work with the Marketing and Sales Team to promote...

From Naya By Africa - Greater Accra

Published a month ago

Sales and marketing manager

Job SummaryA reputable Security company is looking to employ a sales-driven and customer-oriented Sales and Marketing Manager. As a Sales and Marketing manager...

From Virtual Security Africa - Greater Accra

Published a month ago

Dir-sales i

Posting Date Apr 16, 2021Job Number 21036012Job Category Sales & MarketingLocation Accra Marriott Hotel, Liberation Road Airport City, Accra, Ghana, Ghana VIEW...

From Marriott Hotels - Greater Accra

Published a month ago