Job Description2. Purpose of the assignmentThe GrEEn project is in need of the services of a communications or publicity manager or firm to publicise the call, selection activities as well as the announcement of the finalists.The successful publicity firm or manager will bear the responsibility of coordinating all communication activities of the GrEEn Enterprise Challenge in close coordination with the GrEEn team’s Marketing and Communications Advisor.3. Scope of workThe successful consultant will design and manage all communication and visibility activities of the challenge before during and after the launch. Working closely with GrEEn project team, the consultant/firm will review the concept note and make recommendations for a media and visibility plan and how it will be rolled out.The successful firm/consultant shall undertake the following tasks:a. Participate in kick-off meeting with GrEEn teamb. Review of the challenge fund concept notec. Review GrEEn’s communications guidelinesd. Develop a media plan with clear activities and timelinese. Support in developing key messages and stories on/around the challengef. Design and produce communications materialsg. Identifying and liaise with potential partners where necessaryh. Work with relevant media networks in the two regions to promote visibility of the event such as LPMs, announcements, jingles, publication of press releases, coverage of the events of the media, etc.i. Publicise the challenge and application process to a wide and relevant audience, especially in the Ashanti and Western regions.j. Publicise ongoing events and activities during the challenge period, from June to October 2021k. Publicise the announcement of the finalistsl. News and press coverage tracking and reportingm. Write a report detailing the roll out of the media plan, the effectiveness of the various channels used and make recommendations for future activities.n. Hold project closeout meeting with GrEEn team.4. Timeline The assignment will begin from 17th May 2021 and end by 29th October 2021.5. DeliverablesThe following deliverables are expected from the service provider:Recommendations for media channels and strategiesDesign and production of communications materials for visibility activities including print ads, banners etc, LPMs, jingles, radio announcements, media appearances and live studio discussions as specified by the media strategyA detailed media plan for visibility before, during and after the challenge.Coordination of media roll out and visibility activitiesFinal report with recommendations for similar events to be organised by the GrEEn team.QualificationsRequired experience and qualifications The communications or publicity manager or firm must haveA proven experience of designing, planning and coordinating media activities using both traditional and digital channels.A minimum of 3 years’ experience in planning and coordinating media activitiesA previous experience with publicising enterprise challenges, hackathons and/or business plan competitions is an advantageA team of experts with different expertise in media and communications
