Marketing Manager

Job Summary
Perform the duties of a Marketing Manager
Minimum Qualification:
Degree
Experience Level:
Senior level
Experience Length:
8 years
Job Description
Major responsibilities and accountabilities are but not limited to:
Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Experimenting with various organic and paid acquisition channels
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field
Minimum years of experience not less than 8 years in the automotive industry.
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