Job Summary
Perform the details of a Marketing Executive
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Job Description/Requirements
Company Profile
The company is a new e-commerce startup, focused on product branding and private labeling. It is the intension of the company to create a whole new online mart experience for people through a creative consumer-centric approach to product sourcing, logistics and product quality. To deliver this mission, the best hands are needed. Candidates must be goal-getters, leaders, ambitious thinkers and doers, brave and bold with a never-say-die attitude.
Reports to:
Chief Executive Officer (CEO)
Duties and Responsibilities:
Design marketing strategies, campaigns and initiatives for brand and products (Essential).
Design, implement and evaluate marketing campaigns on google ads, Facebook, Instagram, Twitter, LinkedIn etc.
Create a corporate brand and use marketing channels to build the brand.
Engage people and build awareness for brand and products.
Create social media and other digital media channels and build strong online brand presence.
Create non-electronic marketing channels and deliver marketing objectives.
Ability to design graphics, flyers, posters and other resources for marketing drives (Essential).
To create posting on social media that will build story for the brand and the products.
Work with buyers to form product management teams in building product brand.
To measure, evaluate and review marketing performance through both EC and NEC.
Reputation manager and story-teller on all our corporate brand and reputation.
Key Skills and Competence
Communication: Writing creative posts for marketing campaigns.
Graphic design (Essential)
Analytical: For designing, analyzing and evaluation marketing campaigns.
Social: Ability to engage people online and o?ine to build engagement.
Incumbent Profile
This role is a fit for an experienced marketing professional in social media, other electronic media and non-electronic media.
The person should be a self-starter who can come up with strategy and initiative themselves with little or no supervisory management
It is essential for the person to have graphic design skills
Good working relationship with key players in Ghana NEC i.e., prints, TV, is essential
Education Level / Qualifications:
Preferred BSc in Business Administration (Marketing and Sales) or BSc/BA in Social Science, Humanities (essential).
Postgraduate degree in marketing or MBA
High preference for someone who studied at least a year in Europe or North America.
Non graduate with at least ample experience. Must be highly skilled for the role.
Professional Qualification
Google Ads certification (Essential)
Facebook Blueprint Certification (Essential)
Instagram Training Certification (Essential)
Chartered Institute of Marketing (Desirable)
At least four (4) years of experience
At least two (2) years of experience in a previous marketing role of same nature.
At least one (1) year experience in digital marketing, particularly social media marketing.
At least one (1) year experience in non-electric marketing, particularly newsprint and TV.
Suitable applicants should send CV and application letter to **********
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