Job Summary
The Head of Strategy and Marketing will be responsible for the development and the leadership of the company’s strategic and marketing practices.
Minimum Qualification:
MBA / MSc
Experience Level:
Senior level
Experience Length:
5 years
Job Description
The Head of Strategy and Marketing will be responsible for the development and the leadership of the company’s strategic and marketing practices.
This position requires a leader to be in charge of the development of long term strategic and marketing plans and objectives through the identification of issues and opportunities that could influence the company’s growth and profitability.
The success in this role demands a strong strategic and analytical orientation coupled with exceptional communication skills as well as a highly developed collaborative nature.
Behaviors & Competencies
We want our Head of Strategy and Marketing to be able to demonstrate the following behaviors and competencies:
Strong leadership and management skills
Excellent experience in content writing
Excellent communication and interpersonal skills
Excellent experience of managing and developing a marketing team
Excellent time management skills
Ability to meet targets and deadlines
Articulate, dynamic, energetic and delivery focused
Flexible, adaptable and able to work under pressure
Demonstrated ability to lead multiple projects at once
Ability to conduct and/or analyze research related to consumers, industries, and competitors
Ability to represent Hecko Group in a positive and effective manner
Exceptionally good analytical skills, and ability to translate raw information into actionable strategies and initiatives.
Experience of developing and implementing sales and marketing strategies
Experience of meeting and exceeding challenging sales targets
Experience of managing staff and understanding how to get the best out of team members
Competent in the use of basic IT systems, website admin & social media
A people person who also has the ability to lead, inspire, and motivate a team into consistent performance improvement.
Passionate about team building and be an outgoing, likable, and relatable individual who forms strong and lasting connections with others
Inspire trust and confidence in the business’s leadership and management, who will then be willing to follow strategic insights and directives
Person Specification
Experience (
Essential)
Experience in marketing strategy, content writing, growth strategy, strategic management, and planning, or other related field is a plus
Track record of creating, delivering and evaluating integrated marketing plans
At least 5 years of working experience in a corporate strategy position within a fast-paced and dynamic business environment.
Proven ability to clearly convey information and instructions, which will determine the effectiveness with which strategies are executed in the company.
Significant experience of managing a team delivering marketing plans and activities and achieving measurable impact
Excellent communication skills for the delivery of regular reports for the business’s leadership
Demonstrate ability to perform standard analyses such as performance analyses, competitive analyses, market analyses, etc.
Strong understanding of industry trends globally and locally.
Ability to develop a compelling business proposition and communicate this orally and in written form
Excellent at designing and implementing marketing strategies to achieve desired results
Experience in managing multiple initiatives at the same time and working under pressure.
Extensive experience in the development and implementation of policy
Evidence of success in a result driven environment
Must know the importance of keywords, search engine best practices, and how to write search engine friendly content.
Strong presentational and influencing skills
Qualifications (
Desirable)
MBA preferred, or Masters in Business, Strategic Management or Marketing
Experience in brand/marketing/communications strategy experience in integrated, brand, and digital communications.
Job Outputs
Role output
Includes the requirement to Setting Strategy and Marketing Definition
Includes the requirement to
Prepare an annual sales and marketing strategy and budget, and continuously monitor and report on its achievements on a weekly, monthly, and annual basis.
Lead the development and execution of marketing strategies
Set specific marketing goals that align with the overall direction and business goals
Develop and maintain digital campaigns to increase web traffic
Be responsible for bringing together crucial pieces of information such as strategic priorities, competitor performance, operational performance, innovations, markets, etc. from various internal and external sources in order to develop strategic options
Formulate and deliver a high-level strategy for marketing including a new digital strategy. This includes overseeing all internal and external marketing and communications activities.
Be responsible for spearheading the marketing strategic vision across all fronts of the business
Manage the development of corporate plans by playing a lead role in all the planning activities performed by the company
Establishing and reviewing key strategic priorities and translating them into actionable and tangible plans
Develop and deliver creative marketing and digital marketing strategies plans and approaches to help market and position the company
Establish a clear plan that will focus on business development and growth
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Design and implement the marketing strategy and associated action plan to meet the company’s business objectives
Develop and implement innovative marketing and promotional strategies, in line with the marketing plan and the company’s Strategic Priorities and increase brand awareness.
Ensure that the strategy planning process highlights existing business issues, making certain that these issues are thoughtfully addressed by the laid out plans
Work with team members to come up with branding ideas, advertising copy, graphic designs, and promotional materials
Based on marketing reports and sales performance revise strategies accordingly a weekly basis and submit to the Chief Executive Officer
Effective Management
Manage the strategic and marketing planning process to ensure key milestones are achieved
Manage the budget for our strategic marketing campaign and produce monthly reports on figures for the CEO
Provide leadership, direction and support to the wider team where necessary
Perform any other work related duties and responsibilities that may be assigned from time-to-time by management
Compliance with professional, regulatory, statutory and corporate requirements
Comply with and implement all policies and procedures
Act ethically and with integrity
