Digital Marketing Executive

Job Summary
Digital Marketing personnel will ensure the development, implementation, tracking and optimizing of company and clients digital marketing campaigns.
Minimum Qualification:
Degree
Experience Level:
Executive level
Experience Length:
2 years
Job Description
Responsibilities
Plan with the marketing manager and execute all digital marketing, including SEO/SEM,
marketing database, email, social media and display advertising campaigns
Design, build and maintain company social media presence and those of clients.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Instrument conversion points and optimize user funnels

Skills and Qualifications
BSc degree in marketing or a related field
2 years proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that
engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends)
Working knowledge of advert serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement