Responsible for a large portion of the business presence online.
Essential Job Duties:
Responsible for the business’s online presence
Coordinates with sales team to create marketing campaigns
Analyze digital data and draw key recommendations around website optimization
Search Engine Optimization (SEO)
Launch and optimize online advertisement to increase company brand awareness
Create unique and accurate page titles, that are brief but descriptive
Make use of the description meta tag
Create accurate summaries of page contents, and use unique descriptions for pages.
Social Media Update and Management.
Planning and monitoring the ongoing company presence on social media
Conducts social media audits to ensure best practices are being used
Monitor key online marketing metrics to track success
Track success through the monitoring of online metrics
Create and maintain online listings across e-commerce platforms
Ensures brand messaging consistency
Any other duties as assigned
Education & Basic Qualification:
BA / BSc in Marketing or any relevant field
Experience with Business to Customer social media
Excellent understanding of digital marketing concepts and best practices
2+ years’ experience as a digital marketing person
Knowledge of video and picture editing software such as Adobe
Great to excellent knowledge of web analytics tools
Able to juggle multiple projects at the same time
Incredible attention to detail
Full understanding of social media platforms
Analytical and critical thinking abilities
Great interpersonal and communication skills
Should be able to work well with others
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