Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
Creating and implementing the content strategy to ensure online
objectives are met.
Ensuring that the website is easily found by the target
Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) to drive relevant traffic
Responsible for all Social networking tools such as Facebook,
Twitter and Google+ to engage with the audience.
Analyze digital data to draw key recommendations around website
Conduct social media audits to ensure best practices are being
Maintain digital dashboard of several different accounts
Ensure that the brand message is consistent
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
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