Company Description Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 200,000 employees based in more than 50 countries worldwide.
Job Description
This role exists to build our brands awareness, trial and equity in Ghana. To develop and execute brand plans that contribute to the delivery of business goals.
Analyse data for insights & articulates brand issues and opportunities
Articulate goals & objectives consistent with the role of the brand
Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness
Project management to deliver activation on time & on budget
Manage the timely delivery of all marketing materials required for the annual integrated brand channel plan
Clear communication of activities & execution standards to channel & sales
Conduct brand performance analysis
Understanding of profit pools & value chain to recognise value drivers
Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea
Qualifications
Degree in Business, Marketing, Communication
2 Years relevant experience
Influencing and consulting skills
Ability to handle complex situations under pressure
Passionate, self-starter
Action and results oriented
Good written and verbal communication
Additional Information
The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for shortlisting.
1. Attach all documents as 1- Preferably PDF
2. Internal Applicants require Line Manager Approval
