Analyst, Customer Knowledge Management At Mtn Ghana

Support the application of analytics to build customer knowledge base. Drive customer insights through synthesis of customer behaviour and business resources to enhance Product and Services deJob RoleKey Tasks: Develop customer segmentation based on usage and other behavioural patternsAssist the business in the understanding of customer groups and behaviour trendsSupport the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)Data mining related to customer lifecycle managementSupport data-warehousing activitiesSupport for BI projects that impact CLM and CVMSupport the conduct and execution of all Market research activities – liaising with internal stakeholders to provide customer data when required.Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives Provide information and data in accordance with defined objectives in response to specific requests by stakeholders Context : Dynamic and highly competitive telecommunication & ICT industryHighly regulated environmentRegionalization structure implicationPerformance driven environmentDeveloping sophisticated Client baseDiverse cultural environmentActive Media Engagement & Brand Reputation