Job Summary
Perform the duties of an Advertising Manager
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
2 years
Job Description
Responsibilities
Recruiting, screening, and training new agents.
Analyzing performance and drawing up action plans.
Establishing strong relationships with staff and clients.
Ensuring all staff exercise good time management.
Obeying agency regulations, guidelines, and policies, and ensuring staff do the same.
Researching current industry/market trends and using knowledge for business improvement.
Overseeing advertising department operations and staff members.
Working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines.
Developing advertising strategies to increase buyer interest in products or services.
Monitoring project progress from planning to execution to ensure it remains focused and evaluate its effectiveness.
Negotiating contracts specifications and terms with clients or other external parties.
Initiating and directing research efforts.
Collecting and analyzing data and presenting it to other parties, including management and clients.
Participating in the hiring and evaluating employees within the advertising department.
Providing expert advice on marketing and advertising methods for new or existing products or services.
Develop multi-channel marketing plans.
Measure the success of marketing initiatives.
Proactively assess and spot new marketing opportunities.
Manage long-term strategic goals.
Marketing managers need to have some technical savvy
Qualification and Requirements
Bachelor’s degree in advertising, marketing, or related field.
2+ years of experience in relevant field, management experience may be preferred.
Understanding of design and marketing principles and techniques.
Ability to develop strategies based on industry trends and developments.
Exceptional organizational and multitasking skills, especially when working with multiple projects/teams.
Excellent management, negotiation, listening, and verbal and written communication skills.
Decisiveness and strong problem-solving skills, especially under stress.
Ability to develop and maintain relationships.
Solid sales and presentation skills.
Additional skills, experience, or expertise may be strongly desired or required.